PHASE 1 / THE WORLD OF LARÁ
A little piece
of home.
The character we chose. The colours we live in. The details that make a welcome feel personal. This is how they come together.
YOUR ROOM
Make yourself
at home.
The identity, lived in. ILLUSTRATIVE GUEST EXPERIENCE
A FEELING IN THE EVERYDAY
Nothing loud.
Everything felt.
The expressive wordmark sets the tone. Deep Olive and warm light grounds create the atmosphere. Lara Display and Alt Riviera carry the voice. The LA icon, useful signs, and repeating curves find their place in the everyday.
A slow morning.
A familiar ritual.
A little time for yourself.
A quieter moment.
Space to breathe.
Room to simply be.
A place of your own.
A personal welcome.
A comfortable return.
Something personal,
in your hands.
The curves travel from a name to paper, cloth, and the small things you keep close.
The warmth.
The colours.
The texture.
LARÁ began with a mother’s middle name and a childhood home in Ilorin. A deeply personal memory, reimagined as an invitation to strangers.
That is the thread through every part of this identity. A welcome with its own character. A place that offers something of home.
AND NOW, FOR YOU.
A CHARACTER THAT STAYS WITH YOU
A little of LARÁ,
wherever you go.
The same flowing forms. A new surface. From a room you settle into to a bag you carry away, the identity feels like it belongs to the same world.
Explore the pattern applicationsFROM THE FOUNDER’S STORY
“And now,
for you.”
From the first expressive direction to one complete visual language.
A personal reimagination of home.
PHASE 1 / A SHARED CONCLUSION
How does it
feel together?
Take a moment with the whole identity. Share what stays with you, and any final refinements you would like to make as we conclude this phase.
Your feedback is copied as the group opens. Paste it into the conversation and send when ready. Application images are illustrative.