THE PROJECT / PRESENTATIONS

A PERSONAL REIMAGINATION OF HOME

One vision.
Two phases.

From the foundations of the brand to the details of the hotel. Follow LARÁ’s development through each phase and its presentations.

01
DEFINE THE BRAND

Brand Foundations

Two presentations. One evolving identity.

02
BRING IT INTO THE HOTEL

Hotel Applications
& Collateral

The identity, put into practice.

PHASE 01

Brand
Foundations.

The identity takes shape: from the first creative explorations to a developed system of marks, colour, type, icons, and pattern.

02 PRESENTATIONS
01 / THE EXPRESSIVE
02 / THE CONNECTED

PRESENTATION 01 / PHASE 1

Brand Foundations
Explorations

The story behind the name, two logo directions, and their first expressions across the guest experience.

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THE CHOSEN DIRECTION / DEVELOPED

PRESENTATION 02 / PHASE 1

Core Identity
Development

The chosen expressive direction grows into a complete visual language, brought together in the world of LARÁ.

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PHASE 02

Hotel Applications
& Collateral.

The foundations move into the hotel: practical, considered applications for arrival, the stay, the team, and the hotel’s digital presence.

THE FINAL PHASE / A NEW EMBLEM

PHASE 2 / THE IDENTITY, LIVED IN

Hotel Applications
& Collateral

The new Floral icon, inspired by Ilorin’s ancient gates. The hotel applications, brought to life. Social logo assets, ready to share.

View the final presentation