The expressive.
The curled L, individual rhythm, and finishing accent gave the name its character.
Previous presentationPHASE 1 / FROM THE CHOSEN DIRECTION
The character
you chose.
A world of its own.
Option 01, “The expressive”, began with a name full of personality. Its curves now carry a wider identity — a colour world, two typefaces, a family of icons, and a rhythm that lives in the details.
See how it evolvedTHE CHOSEN CHARACTER / A NEW CHAPTER
DEEP OLIVE / A LIGHTER KIND OF WARMTHSAME STORY. MORE WAYS TO TELL IT.
From a logo
to a language.
A family of its own.
Lockups, the LA logo icon, Quiet Hours, Lara Display and Alt Riviera extend that first gesture.
One welcome.
Colour, type, icons, and pattern now work together across the guest experience.
See it togetherEXPLORE THE IDENTITY / SIX CHAPTERS
Come a little
closer.
Follow the chapters in order, or step into any part of the identity.
01 / THE MARKS
WORDMARK
LOGO ICON
A name, with character.
The chosen wordmark, its lockups, and the LA logo icon.
Explore the marks02 / QUIET HOURS
The warmth, in colour.
Deep Olive and light neutrals lead the revised six-colour system.
Explore quiet hours03 / THE TYPEFACES
Aa 0123Welcome to a little piece of home.
Two voices. One feeling.
Lara Display brings character. Alt Riviera makes room for the everyday.
Explore the typefaces04 / ICONOGRAPHY
Care, in small gestures.
138 matching icons, in monochrome and green duotone.
Explore iconography05 / PATTERN & MATERIAL
A curve becomes a rhythm.
From the expressive letterforms to objects, fabrics, and surfaces.
Explore pattern & material06 / THE CONCLUSION
And now, for you.
One complete expression.
Bring the developed elements together and share your thoughts.
Explore the conclusionTHE STORY STILL HOLDS
The warmth.
The colours.
The texture.
A mother’s middle name. A childhood home in Ilorin. The wish to share something personal with the people who come to stay. The identity has grown; that invitation remains at its heart.
Revisit the founder’s story