PHASE 1CORE IDENTITY DEVELOPMENT
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01 / Brand Foundations Explorations02 / Core Identity DevelopmentPHASE 1 / BRAND FOUNDATIONS

02 / QUIET HOURS — REVISED

Deep green.
A softer ground.

The primary combination is green and light pastel brown: Deep Olive against a warm, light neutral. Cream is the foundation of the revised palette; Pale Sage, Walnut, Sand, and Clay bring variety without competing for attention.

DEEP OLIVE + CREAM / THE PRIMARY EXPRESSION

Let the green lead.
Let the light in.

Revised Quiet Hours palette expressed in warm woven fabrics
Quiet Hours, felt.REVISED FABRIC VISUAL

SIX COLOURS / A CLEAR HIERARCHY

One atmosphere.
Room to breathe.

FOUNDATION

Cream

CMYK · GENERIC0 / 2 / 6 / 4

PANTONE · CANDIDATEMatch pending

SIGNATURE

Deep Olive

CMYK · GENERIC18 / 0 / 52 / 74

PANTONE · CANDIDATE5743 C

TEXT & LOGO

Walnut

CMYK · GENERIC0 / 32 / 50 / 76

PANTONE · CANDIDATE7533 C

SUPPORTING NEUTRAL

Sand

CMYK · GENERIC0 / 18 / 40 / 26

PANTONE · CANDIDATE4655 C

SOFT COLOUR FIELD

Pale Sage

CMYK · GENERIC2 / 0 / 6 / 5

PANTONE · CANDIDATEMatch pending

WARM ACCENT

Clay

CMYK · GENERIC0 / 53 / 72 / 39

PANTONE · CANDIDATE7516 C

HEX values are the digital masters. CMYK values are generic conversions; Pantone references are provisional candidates. Cream and Pale Sage await physical matching.

COLOUR IN USE / CURATED PAIRINGS

Different moments.
The same feeling.

Drag or swipe through five considered pairings. Each has a role in the identity.