01 / THE MARKS
Familiar character.
New expressions.
The first logo direction carries forward. Alongside the standalone wordmark and optional Redhorn endorsement, the family now includes a Boutique Hotel lockup and a compact symbol.
ONE IDENTITY / DIFFERENT ROLES
A signature for
each moment.
LARÁ alone
The core name. A personal presence across the guest experience.
By Redhorn
An optional endorsement for selected introductions and touchpoints.
Boutique Hotel
An explicit descriptor when the identity needs to introduce the place.
THE LA LOGO ICON
A play on the name.
The LA logo icon.
LA plays on the way LARA is pronounced. The name’s familiar sound becomes a compact logo icon, carrying the character of the wordmark into a shape with a life of its own. These material studies explore how it can live across different surfaces.
Download logo icon SVG
The LA logo icon, in different materials. The slideshow plays automatically; pause to take a closer look.