PHASE 1CORE IDENTITY DEVELOPMENT
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01 / Brand Foundations Explorations02 / Core Identity DevelopmentPHASE 1 / BRAND FOUNDATIONS

03 / THE TYPOGRAPHIC PAIRING

Character meets
clarity.

Lara Display leads with expressive letterforms. Alt Riviera, the secondary typeface, brings a calm and clear voice to body copy, captions, and everyday information. Together, they give the identity room to speak.

LARA DISPLAY / THE EXPRESSION

Aa & 0123

ALT RIVIERA / THE EVERYDAY

A warm welcome.
A little piece of home.

Clear, considered, and comfortable to read.

TRY THE TWO TOGETHER

A headline with feeling.
A voice that welcomes.

Edit the heading and paragraph below. Explore how the two typefaces share the same space.

LARÁ / A PERSONAL WELCOME
THE WARMTH. THE COLOURS. THE TEXTURE.

LARA DISPLAY / SIX STYLES

A little character
in every detail.

LT Remark letterforms meet numerals and selected signs from the earlier LARÁ type development.

Regular

A warm welcome. 0123456789 & $ ?

Italic

A warm welcome. 0123456789 & $ ?

Bold

A warm welcome. 0123456789 & $ ?

Bold Italic

A warm welcome. 0123456789 & $ ?

Black

A warm welcome. 0123456789 & $ ?

Black Italic

A warm welcome. 0123456789 & $ ?

ALT RIVIERA / SECONDARY TYPEFACE

Easy to read.
Easy to live with.

For the information that makes a stay feel effortless: room details, directions, menus, and longer reading.

Extralight

Make yourself at home.

Light

Make yourself at home.

Regular

Make yourself at home.

Medium

Make yourself at home.

Bold

Make yourself at home.

Extrabold

Make yourself at home.