[
  {
    "name": "Cream",
    "hex": "#F6F1E7",
    "cmyk_generic_percent": [
      0,
      2,
      6,
      4
    ],
    "pantone_candidate": "Match pending",
    "role": "Foundation"
  },
  {
    "name": "Deep Olive",
    "hex": "#364220",
    "cmyk_generic_percent": [
      18,
      0,
      52,
      74
    ],
    "pantone_candidate": "5743 C",
    "role": "Signature"
  },
  {
    "name": "Walnut",
    "hex": "#3E2A1F",
    "cmyk_generic_percent": [
      0,
      32,
      50,
      76
    ],
    "pantone_candidate": "7533 C",
    "role": "Text & logo"
  },
  {
    "name": "Sand",
    "hex": "#BC9A70",
    "cmyk_generic_percent": [
      0,
      18,
      40,
      26
    ],
    "pantone_candidate": "4655 C",
    "role": "Supporting neutral"
  },
  {
    "name": "Pale Sage",
    "hex": "#EDF1E3",
    "cmyk_generic_percent": [
      2,
      0,
      6,
      5
    ],
    "pantone_candidate": "Match pending",
    "role": "Soft colour field"
  },
  {
    "name": "Clay",
    "hex": "#9C4A2B",
    "cmyk_generic_percent": [
      0,
      53,
      72,
      39
    ],
    "pantone_candidate": "7516 C",
    "role": "Warm accent"
  }
]