01 / THE NAME
The BH wordmark
The full introduction. LARÁ, with the Boutique Hotel descriptor.
PHASE 02 / A NEW EXPRESSION OF HOME
From Ilorin.For LARÁ.
Introducing the Floral icon. Inspired by the ancient gates of Ilorin, made part of a world that feels like home.
Enter the final chapter THE IDENTITY, LIVED IN.THE NAME. THE CITY. THE WELCOME.A PERSONAL REIMAGINATION OF HOME
01 / THE FLORAL ICON
An emblem
of arrival.
Ilorin has always been part of LARÁ’s story. The new Floral icon brings that connection into the identity itself, taking inspiration from the ornamental forms of the city’s ancient gates.
THE FLORAL ICON / SUPPLIED VECTOR ARTWORK
A GATE BECOMES A GESTURE OF WELCOMEA familiar place.
A familiar place.
A new presence.
Structured lines, returning curves, and a flower-like centre. A piece of the city, distilled into a mark with a character of its own.
Silver gives it a reflective presence. Rust iron gives it warmth and weight. The same idea, felt through a different material.
Download Floral SVG02 / THE FAMILIAR VOICE
The LA monogram
A compact play on the way we say LARA, carried forward from the identity.
03 / THE SENSE OF PLACE
The Floral icon
A new expression of Ilorin’s gate-inspired ornament and the idea of arrival.
Three marks, with different roles. Give each its own moment: one leading mark within an application.
02 / THE ARRIVAL
A welcome
before the door.
The hotel’s presence begins from the street, then becomes more personal as a guest finds the way to their room. The wordmark, room numbers, and wayfinding share the same visual language.
EXTERIOR HOTEL IDENTIFICATION / PLACEMENT STUDIES
THE SMALL SIGNS THAT HELP
Knowing where
to go.
A clear destination, a useful symbol, and a direct gesture. The Bar sign brings the icon and pattern language into everyday navigation.
View flat artwork
03 / THE STAY
A little closer
to home.
The first thing placed in your hand. The details waiting in your room. The pieces that make a stay feel considered, before anyone needs to ask.
A WELCOME IN THE HAND / A CONSIDERED STAY
ROOM FOR THE EVERYDAY
A little quiet.
A little care.
Two simple requests, expressed with a warmer voice. A change of colour helps each message find its own place.
View flat artwork
View flat artwork
04 / THE PEOPLE
A name to know.
A face to remember.
A personal welcome carries through the people who offer it. Business cards and name badges give the team a shared identity, with room for the individual.
View flat artwork
View flat artwork
View flat artwork
05 / THE GRAPHIC LANGUAGE
The city,
in the details.
The Floral geometry becomes a repeating language. In Olive and Walnut, it travels from paper to cloth, and from the room to the things a guest might take away.
View flat artwork
View flat artwork
View flat artwork
View flat artwork
View flat artwork
View flat artwork
Application visualisations based on the supplied designs. Flat artwork is available beneath the mockups for closer inspection.
06 / SOCIAL LOGO ASSETS
The right mark.
Ready to share.
The standalone LARÁ wordmark, LARÁ by RedHorn, BH wordmark, LA monogram, and Floral icon, prepared for social profiles. Choose a treatment, preview the circular crop, and download the SVG or 1080px PNG.
The whole family.
All five logo options. Six treatments each. SVG and PNG.
EDITABLE DESIGN FILE
Make the next detail.
The editable Phase 2 deliverables, ready to open in Figma when a hotel design needs updating or extending.
THE NAME. THE CITY. THE WELCOME.A place
A place
of its own.
FROM THE FIRST EXPRESSION TO THE EVERYDAY
A personal story.
A complete expression.
We began with a name, a mother, and the memory of home in Ilorin. The first phase gave that story its foundations. This final phase brings its character into the spaces, objects, and encounters of the hotel.
The warmth. The colours. The texture.
And now, for you.
A PERSONAL REIMAGINATION OF HOME
A FINAL CONVERSATION / PHASE 02
How does it
feel together?
Take a moment with the whole presentation. Share what stays with you and any final refinements you would like to discuss.
Your thoughts are copied as the group opens. Paste them into the conversation and send when ready.